The blue head

From deep water came the crocodile. Out of black water, curved with whirlpools, and Into the frill of gold shallows by the stepping-stones. He was twice the length of a tall man; and inside him, among the stones which he had swallowed to lad digestion, rolled a silver bracelet. Timber was being floated down this great Indian river from forests further up, and there were sleepers lying stuck around the stones until someone came to dislodge them and send them on their way, or until floods lifted them and Jostled them along.The crocodile had no need to hide himself. He came to rest In the glassy shallows, among logs, and balanced there on tiptoe on the rippled sand, with only his raised eyes out of the water, and raised nostrils breathing the clean sunny air. Around him broad sparkling water traveled between cliffs and grass and forested hills. A jungle track came out of scrub each side and down to the sun-whitened stepping-stones on which a little flycatcher was flirting and trilling along.The mugger crocodile, blackish brown above and yellowy white under, lay motionless, able to wait for ever till food came. This antediluvian saurian?this prehistoric Juggernaut, erectors and formidable, a vast force in the water, propelled by the unimaginable and irresistible power of the huge tail, lay lapped by ripples, a throb in his throat. His mouth, running almost the whole length of his head, was closed and fixed in that evil bony smile, and where the yellow underside came up to It, It was tinged with green.From the day, perhaps a hundred years ago, when the sun had hatched him in a sandbank, and he had broken his shell, and got his head out and looked around, ready to snap at anything before he was even fully hatched?from that day, when he ad at once made for the water, ready to fend for himself Immediately. He had lived by his brainless craft and ferocity. Escaping the birds of prey and the great carnivorous fishes that eat baby crocodiles, he has prospered, catching a ll the food he needed, and storing it till putrid In holes in the bank.Tepid water to live in and plenty of rotted food grew him to his great length. Now nothing could pierce the inch-thick armored hide. Not even rifle bullets, which would bounce off. Only the eyes and the soft underarms offered a place. He lived well In the river, sunning himself sometimes with other crocodiles?muggers, as well as the long-snorted fish-eating sharply? on warm rocks and sandbanks where the sun dried the clay on them quite white, and where they could plop off into the water in a The big crocodile fed mostly on fish, but also on deer and monkeys come to drink, perhaps a duck or two.But sometimes here at the ford he fed on a pi-dog full of parasites or a skeleton cow. And sometimes he went down to the burning Ghats and found the half-burned bodies of Indians cast into the stream. Beside him in the shoals as he lay waiting glimmered a blue gem. It was not a gem, though: it was sand-worn glass that had b een rolling about in the river for a long time. By chance, it was perforated right through?the neck of a bottle perhaps? ?a blue bead.In the shrill noisy village above the ford, out of a mud house the same color as the ground came a little girl, a thin starveling child dressed in an earth-colored rag. She had torn the rag in two to make skirt and sari. Sabina was eating the last of her meal, chapatti wrapped round a smear of green chili and rancid butter; and she divided this also, to make it seem more, and bit it, showing straight white teeth. With her ebony hair and great eyes, and her skin of oiled brown cream, she was a happy immature child-woman about twelve years old.Bare foot, of course, and often gooses-cold on a winter morning, and born to toil. In all her life, she had never owned anything but a rag. She had never owned even one Anna?not a piece, not a p', even, to buy, say, a handful of blown glass beads from that stall in the bazaar where they were piled like stars, or o ne of the thin glass bangles that the man kept on a stick, and you could choose which color you'd have. She knew what finery was, though. She had been with her parents and brothers all through the Jungle to the little town at the railhead where there was this bazaar.And she had walked through all the milling people, and the dogs and monkeys full of fleas, the idling gossiping bargaining humanity spitting betel Juice, heard the bell of a sacred bull clonking as he lumped along through the dust and hubbub. She had paused, amazed, before the sweetmeat stall, to gaze at the brilliant honey confections, abuzz with dust and flies. They smelled wonderful, above the smells of drains and humanity and cheap cigarettes. At home she sometimes tasted wild none, or crunched the syrup out of a stalk of sugar cane. But these sweets were green and magenta.Then there was the cloth stall, stacked with great rolls of new cotton cloth, stamped at the edge with the maker's sign of a tiger's head; and sme lling so wonderful of its But there were other wonders to see: satin sewn with real silver thread, tin trays from Birmingham, and a sari which had got chips of looking-glass embroidered into the border. She Joined the crowd round a Kashmir traveling merchant on his way to the bungalows. He was showing downloaded silks that poured like cream, and he'd got little locked chest with turquoises and opals in it.Best of all, a box which, when you pressed it, a bell tinkled and a yellow woolen chicken Jumped out. There was no end to the wonders of the world. But Sabina, in all her life from birth to death, was marked for work. Since she could toddle, she had husked corn, and gathered sticks, and put dung to dry, and cooked and weeded, and carried, and fetched water, and cut grass for fodder. She was going with her mother and some other women now to get paper grass from the cliffs above the river.When you had enough of it, you could take it down by lock cart to the railhead and sell it to th e agent who would arrange for its dispatch to the paper mills. The women often toiled all day at this work, and the agent sat on silk cushions, smoking a hookah. Such thoughts did not trouble Sabina, however, as she skipped along with her sickle and homemade hauberk beside her mother. You could skip on the way out, but not on the way back when you ached with tiredness, and there was a great load to carry.Some of the women were wearing necklaces made out of ala-ala-begs, the shiny scarlet seeds, black one end, that grew everywhere in the Jungle?it was best to have ewe necklaces each year, instead of last year's faded ones?and Sabina was making one too. How nice it was going to be to hear that rattling swish round her neck, as she brushed along with lots of necklaces. But each seed, hard as stone, had to be drilled with a red-hot needle, and the family needle was snapped, so she must wait till they could buy another.Oh for strings and strings of glass and beads?anklets, earrings, inse rting, bangles? all the gorgeous dazzle of the bazaar?all her little golden body decorated! Chattering as they went, the women followed the dusty track toward the river. On their way, they passed a Gujarat encampment of grass huts where these nomadic grazers would live for a time until their animals had perhaps finished all the easy grazing within reach, or they were not able to sell enough of their white butter and white milk in the district, or there was no one to buy the young male buffaloes for tiger-bait.Or perhaps a cattle-killing tiger was making a nuisance of himself. Then they move wrinkled at the ankles, and in their ears large silver rings made out of melted rupees; and one of them was clinking a stick against the big brass graphs in which they etched water from the river for the camp, to see which ones were empty. The men and boys were out of camp Just now with the herd or gone to the bazaar to sell produce, but one or two buffaloes were standing about, creatures of grea t wet noses and moving Jaws and gaunt black bones.The Sugars were Jungles, as Sabina was too, born and bred in the forest. For countless centuries, their forebears had lived like this, getting their living from animals, from grass and trees, as they scratched their food together, and stored their substance in large herds and silver Jewelry. They were Man in the wandering Pastoral Age, not Stone Age Hunters, and not yet Cultivators. Ah, now there was the river, twinkling between the trees, sunlit beyond dark trunks. They could hear it rushing along. The women came out on the shore, and made for the stepping-stones.They had plenty to laugh and bicker about, as they approached the river in a noisy crowd. They girded up their skirts, so as to Jump from stone to stone, and they clanked their sickles and forks together over their shoulders to have ease of movement. They shouted their quarrels above the gush of the river. Noise frightens crocodiles. The big mugger did not move, and all the women crossed in safety to the other bank. Here they had to climb a still hillside to get at the grass, but all fell to with a will, and sliced away at it wherever there was foothold to be had.Down below them ran the broad river, pouring powerfully out from its deep narrow pools among the cold cliffs and shadows, spreading into warm shallows, lit by kingfishers. Great turtles lived there, and amasser weighing more than a hundred pounds. Crocodiles too. Sometimes you could see them lying out on those slabs of lay over there, but there were none to be seen at the moment. Where Sabina was working, wind coming across hundreds of miles of trees cooled her sweating body, and she could look down over the river as if she were a bird.Although she did not dare stop for a moment under her mother's eye, her imagination took her in swooping flight over the bright water and golden air to the banks where she had played as a child. In those caveats above the high-water mark of the highest flood, s he had stored some little bowls molded of clay while they hardened. If there were anything that elephants. Child! † The sharp word?the glare of her mother's angry sweating face, pulled Sabina back to work, and they toiled on. But at last it was time to go back to see to their animals and the evening meal. The loaded women set out to cross the river again. Sabina hung back.She would Just dawdle a bit and run and see if the little clay cups were still there in the cave, waiting to be painted and used. Although the women were now tired and loaded, they still talked. Those in front yelled to those behind. They crossed the river safely and disappeared up the track into the trees on the other side. Even their voices died away. Silence fell. Sabina came down alone to the stepping-stones. The light of evening was striking up the gorge, pink into the ultraviolet shadows. Now that the sun was off it, the water poured almost invisible among the stones, with no reflection to show where it began.Sabina stepped onto the first stone. She was heavily weighted, her muscles stretched and aching. The hauberk squeaked in the packed dry grass and dug into her collarbone so close under the skin, in spite of the sari bunched up to make a pad. When she was halfway over, she put her load own on a big boulder to rest; and leaned, breathing, on the fork. At the same moment a Gujarat woman came down with two graphs to the water on the other side. In order to get the good clear water, which would quickly fill both graphs to the top without sand, she walked onto the stepping-stones. She was within a yard of the crocodile when he lunged at her.Up out of the darling water heaved the great reptile, water slashing off him, his livid jaws yawning and all his teeth flashing as he slashed at her leg. The woman screamed, dropped both brass pots with a clatter on the boulder, from hence they bounced to the water, and Sabina saw them bob away in the current. Oh, the two good vessels gone. The Gujarat woman recoiled from the crocodile, but his Jaws closed on her leg at the of the timber logs to save herself. The log Jammed between two boulders, with the woman clinging to it and screaming, while the crocodile pulled on her leg, threshing his might tail?bang! ?bang! ?to and fro in great smacking flails as he tried to drag her free and carry her off down into the deeps of the pool. Blood spread everywhere. Sabina sprang. From boulder to boulder she came leaping like a rock goat. Sometimes it had seemed difficult to cross these stones, especially the big gap in the middle where the river coursed through like a bulge of glass. But now she came on wings, choosing her footing in midair without even thinking about it, and in one moment she was beside the shrieking woman. In the boiling bloody water, the face of the crocodile, fastened round her leg, was tugging to and fro, and smiling.His eyes rolled on to Sabina. One slap of the tail could kill her. He struck. Up shot the water, twenty feet, and fell like a silver chain. Again! The rock Jumped under the blow. But in the daily heroism of the Jungle, as common as a thorn tree, Sabina did not hesitate. She aimed at the reptile's eyes. With all the force of her little body, she drove the hauberk at the eyes, and one prong went in?right in?while its pair scratched past on the horny cheek. The crocodile reared up in convulsion, till half his lizard body was out of the river, the tail and nose nearly meeting over his stony back.Then he crashed back, exploding the water, and in an uproar of bloody foam he disappeared. He would die. Not yet, but presently, though his death would not be known for days; to till his stomach, blown with gas, floated him. Then perhaps he would be found upside down among the logs at the timber boom, with pus in his eye. Sabina got her arms round the fainting woman, and somehow dragged her from the water. She stopped her wounds with sand, and bound them with rag, and helped her for treatm ent. Then Sabina went back for her grass and sickle and fork.The fork was lying in the river, not carried away, luckily, and as she bent to pick it up out of the water, she saw the blue bead. Not blue now, with the sun nearly gone, but a no-color white-blue, and its shape wobbling in the movement of the stream. She reached her arm down into a yard of the cold silk water to get it. Missing it first of all, because of refraction. Then there it lay in her wet palm, perfect, even pierced ready for use, with the sunset shuffled about inside it like gold-dust. All her heart went up in flames of Joy.After a bit she twisted it into the top of her skirt against her tummy so she would know if it burst through the poor cloth and fell. Then she picked up her fork and sickle and the heavy grass and set off home. AY! AY! What a day! Her bare feet smudged out the wriggle-mark of snakes in the dust; there was the thin inning of malaria mosquitoes among the trees now; and this track was much used at night by a morose old manna elephant?the Tussles One; but Sabina was not thinking of any of them. The stars came out: she did not notice.On the way back she met her mother, out of breath, come to look for her, and scolding. â€Å"l did not see till I was home, that you were not there. I thought something must have happened to you. † And Sabina, bursting with her story, cried â€Å"Something did! I found a blue bead for my necklace, look! † 1. Think about your own values in relation to Sahib's. Develop a chart to compare the two, sing the following categories: Lifestyle, Threats to Safety, Life Goals, Role of Children, Education, Treasure or Wealth, Nature of Work, Sources of Self-Worth. . The story begins with a detailed description of the crocodile, before shifting to Sahib's perspective. In small groups, discuss why In your discussion, consider other ways that the story could be structured. Share your ideas with the rest of the class. 3. Working in pairs, present Sa hib's story as a news item for a North American television news station. What details will you emphasize? Who will you interview? How will you grab your viewers' attention?

School Prayer

Amy Hua English 1A TTh 1:45-3:10 Professor Marvin School Prayer Annie Laurie Gaylor argues against school prayer in her article â€Å"The Case against School Prayer† (Elements of Arguments, 679). When religion is included in daily school routines, it divides students into different beliefs. Public schools are meant to be open for all people to get an education, but not to influence them into a new religion. Requiring students to practice prayer in public schools is a violation of Freedom of Religion.Public schools should not practice prayer because there is a diversity of religions in the United States and the Constitution of the First Amendment. Students in public schools get distracted from judgment of religion, but that is why there are places where schools may freely practice religion, such as private schools. Due to the diversity of religions, along with dissimilar practices, schools should continue their public structure leaving religion entirely out. Public schools educ ate the belief of God, which might (for example) be the religion of Catholicism.High schools, Middle schools, and maybe even Elementary schools that practice a certain religion might offend or hurt other religions. â€Å"When religion has invaded our public school system, it has singled out the lone Jewish student, the class Unitarian or agnostic, the children in the minority† (Gaylor 679-680). The United States has a vast variety of religions that include Buddhist, Christian, Catholic, Hinduism, Islam, etc. There are also those Atheists who do not believe in any God. Each belief practices different events that may contrast.For instance, Christians rejoice to the Lord on Christmas day as a result of the birth of Jesus Christ, whereas, Buddhists pay their respects to the dead. â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof. (First Amendment, Bill of Rights, U. S. Constitution)† The First Amendment is th e Freedom of Religion, press, and expression. Praying at schools not only excludes the students who do not believe in God, but also disrespects them by not allowing freedom of other religions.Forced into prayer does not verbally influence the student to believe in God, but it still implies that you cannot or should not practice a different religion. Most of the rules in public schools are useful: do not use profanity, attend school, and do your best at anything you set your mind to. No matter what the religion, these rules are useful to everyone and are universal to all countries because each one agrees with them. Teaching students about religion would be equivalent to converting them towards the American Republican Party or Democratic-Republican Party.For schools today, it is dishonest for teachers to promote subject during class period. Instructors cannot force what is not universal because of the different beliefs each religion practices. There will be disagreements among singula r religions because there is not only one type of prayer system. There is a place for religion in schools. Private schools were made to eliminate the government from its system, so they are independent. Although students in public schools should be allowed to have personal prayers, there are also private schools and universities that focus on certain viewpoints on religion.If required, some private schools are given permission to freely practice their own religion. For example, Messiah College and John Brown University concentrate on Bible studies as much as other electives. It is more of an option to attend private schools, like Messiah College, so the student should know what he or she is signing up for. However, public schools are for all students to learn gender education. Therefore, no assumption of religion should be taught as a part of general education.As a child, I was enrolled into private Christian school by my parents. My parents and I were aware of the education I was b eing taught by the teachers and the sharing of general education and Bible studies. In â€Å"The Case against School Prayer†, Gaylor says â€Å"People should be judged by their actions, not by what religion they believe in or how publicly or loudly they pray† (82). Not only do people get distracted from judgment, but also from their studies from far most important subjects.With religion being in the same studies as Math and Science, students are unable to concentrate in studies that will mainly shape their future. Prayer can be harmful in many ways, depending on how much the school interoperates it daily. When I attended a Christian school during Kindergarten through fifth grade, I was required to announce the Pledge of Allegiance. But when my parents decided to take me out of Christian school and enroll me into public school, the Pledge of Allegiance was still mandatory to say.My parents, who converted into Buddhism, were offended that I still had to intentionally wor ship God. Annie Gaylor and, not to mention, Jesus had the same opinion for not allowing public schools to teach religion. â€Å"†¦when thou prayest, enter into thy closet, and when thou hast shut thy door, pray to thy Father which is in secret† (Bible, Matt. 6:5-6). School prayers add conflict to education in many ways. As a result of the vast amount of religions in the United States, there are conflicts caused my disagreements of religion. Japan, where no one prays at school, had the lowest crime rate of any developed nation† (Gaylor, 683). Religion should only be taught in private schools or organizations. The First Amendment was made for Freedom of religion, press, and expression, meaning that everyone has a right to pray, but not for public schools to convert the students into believe a certain religion. I strongly agree on Gaylor’s viewpoints of school prayers because I was felt in the same situation in the past. Public schools should stay open to diffe rent religions.

A Review of Satirism in Screen Guild Awards, a Video at Saturday Night Live

A Review of Satirism in Screen Guild Awards, a Video at Saturday Night Live There is a video that Saturday Night Live made called the â€Å"Screen Guild Awards† and in this video they had created a satire theme. The main purpose of this video was the irony of how there were five nominees for the best actor award and ironically enough all of them were white, but theres another catch to it. In all the films that these men acted in, they were all about African Americans but ironically, the white guys were the ones to get nominated for the award. Also, again, the result for who won the award was that all the white men were all tied for first. When the men were being shown for the award nomination, Saturday Night Live happen to sneak in the nominated man trying to get a high five from the African American actor also in the film. When he went for the high five the man refused to give him a high five which is an example of satire that SNL uses. The point of SNL doing this was because at the Oscar awards, it was the second year in a row that a African America n didnt get nominated for a major character. SNL used this to their advantage and took advantage of the opportunity to use satire to get the purpose across. The satire helped the purpose of this skit because it was an aim toward the Oscars which made the skit more laughable. In the beginning of the skit it starts of with a lady that says â€Å"we wish we could have nominated more†, then moves on to introducing all of the actors. The first character that was introduced was a male African American actor that was a main character in a boxing movie. Then, the actor has a white male beside him tell him that he can do whatever he believes in. The satire involved in this was how the background character white male got the nominee and not the main actor. Next comes a main actor that again, is African American and is trying to motivate some people, then the person that got nominated was the really small part of the white character that had only two lines. After, another satire is when the main actor is trying to motivate himself and says â€Å"I will work all night night to beat out these white folks† then the person that got nominated was the white librarian that tells him there’s only five minutes to closing and forces him out. Lastly, there is a male African American that was in the forest trying to motivate all of his friends when a white cameraman comes into the background and says absolutely nothing and still get nominated for the best actor award. Saturday Night Live used many satires in a skit that was particularly short in only three minutes long. Concluding, SNL used satires of white males getting major awards in the Oscars, main characters motivating others, and how all the nominees all were tied for first.

Anthropology of humor Movie Review Example | Topics and Well Written Essays - 500 words

Anthropology of humor - Movie Review Example Satire is amusing because it is based on some element or kernel of truth (Brown & Paul, â€Å"Thank You For Smoking: Learning About Politics†). This motion picture may be aptly labeled a multi-layered caricature of the American modern society because it portrays the career-focused Nick Naylor, a ‘lobbyist’ divorcee as the main character, as well as the milieu where he moves in. Indeed, there couldn’t have been any other better actor to portray the role of a smooth talker, loving father, passionate career-person, depressed ex-employee, enlightened parent and glib-expert on the rebound. Furthermore, the plot doesn’t just work along the lines of smoking, career, family and divorce. The story has other sub-plots which make it a unique and amusing film in its own right, touching on topics of sex, manipulation, business, power and contemporary politics among other things. Being a travesty of sorts, the title Thank You For Smoking is used to emphasize Nickà ¢â‚¬â„¢s perspective of being a great speaker who can always hold his audience to empathize with his cause. Speaking on behalf of the tobacco industry is, in itself, already a cause that is not justifiable since it is open knowledge that cigarettes and tobacco are directly linked to lung cancer.

The High Cost of Discount Culture Assignment Example | Topics and Well Written Essays - 250 words

The High Cost of Discount Culture - Assignment Example Since buying it was the only expense incurred, watching television became the preferred leisure activity for almost half of the population. Executives at the television broadcasters were more concerned with advertisers than the viewers because advertisers brought in revenue. The biggest revenue generator was the cigarette industry (Thompson & Joseph 19). The advertisers influenced entertainment with the potential to attract most viewers. With free home entertainment, the movie industry saw a diminishing number of audiences. With endless soap operas, comedies and advertisements, television discouraged the reading culture and shortened attention spans while promoting violence (Thompson & Joseph 19). People all over the country shared a common thing because of the television.  In conclusion, television became the monarchy of entertainment. It bore an appeal to the majority middle class who had conventional tastes. Television offered entertainment they could identify with, thus influen cing a cultural bond among them (Shell 9). Those who watched common television programmes adopted a lifestyle from them.         

The Colonial southeast Term Paper Example | Topics and Well Written Essays - 5250 words

The Colonial southeast - Term Paper Example These periods are the archaic period, the woodland period and the Mississippian period. The archaic period in Louisiana was home to the most primitive mound complex in North America. It was also one of the earliest dated complex constructions in Americas Watson Brake site near Monroe. Furthermore, the woodland period is measured as the poverty point culture. This culture was trailed by the Lake Cormorant cultures of the Tchula period. In addition, the Mississippian period was linked enormously with agricultural practices. In this era, there was the adoption of maize agriculture (Usner 8). Diplomatic history deals with the account of international relations involving states. The diplomatic research tends to be more concerned with the diplomatic age in different countries. The prehistoric study of Louisiana shows that the state was populated by Native Americans who are primarily from the Indian ancestry (Usner 77). The Native Americans lived there for many millennia prior to the influx of the Europeans in the 16th century. The history of Louisiana and the golf South is loaded and quite extensive. ... According to a timeline published by researchers, this state has a number of negotiations which were performed between Louisiana and other states. A succinct outline of the events shows that Louisiana was involved in various issues, negotiations, and treaties with numerous countries. An overview of these events reveals that, in 1783, Louisiana signed a treaty with Paris. In 1786, there was the construction of the first American golf course that was situated in Charleston, South Carolina. Delaware became declared to the American union in 1787. Furthermore, in 1788, more states including Georgia, Maryland, Virginia and South Carolina were also admitted to the American union. In 1789, the U.S. constitution was authorized, and the North Carolina state was also assimilated to the American union. The constitution in America is a document that embodies basic principles that provide guidelines of how to conduct certain aspects in the American republic. The signature on the constitutional doc uments was appended on 17 Sept, 1787 and later approved by nine countries in 21 June, 1788. Moving on to 1791, we get to learn that the Bank of the United States formed Hamilton’s financial plan that was endorsed as his second element. This led to the debut of a constitutional debate between Jefferson and Hamilton in the same year. Additionally, the Bill of Rights was approved by the member states of the union in this same year. Other states owned up to the American union including Tennessee (1796) and Kentucky (1792). In addition, Eli Whitney invented the cotton gin (1793), whereas, in Virginia, the Mint Julep was invented four years subsequent to Eli’s invention. The last outstanding historical happening

Response Essay Example | Topics and Well Written Essays - 250 words - 39

Response - Essay Example There is clearly scanty investigation leading to insufficient evidence to incarcerate the two friends of Absalom. The case should have been adjourned. If justice was to prevail, the judge should have adjourned the case until adequate investigation is done and plenty of evidence is brought forth to aid in just and informed judgment. The judge’s law lecture was to expose unjust legal system, which works to oppress a section of the society. Though sympathetic with Absalom, the judge is imprisoned by the unjust legal system in his decision making. By â€Å"going into a community," Msimangu meant joining the church and becoming a monk. He is doing this to spread the gospel of love amidst injustices facing black South Africans, which can only be triumphed by selfless love. Kumalos emotional reaction to seeing his brother is show forgiveness. Kumalo call Msimangu "Friend of friends" because of the latter’s decision to join the church, which is a home for Kumalo. It is a welcome expression to Msimangu. In book III, Kumalo is healed form grief caused by land and family. When rains end drought and Kumalo receives Absalom’s letter, happiness creeps in from land and family easing Kumalo’s grief. Arthur’s son unites separate worlds leading to reconciliation between whites and blacks. Msimangu gives up worldly possessions, which is an indication of

Rousseau's Idea of Amour-Propre Essay Example | Topics and Well Written Essays - 3500 words

Rousseau's Idea of Amour-Propre - Essay Example This theoretical research on defining amour-propre would highlight on the causes and consequences of 'self-love' in the light of political philosophy. We would analyse the claim that why amour-propre has been a complex ontological process that negatively undermines community and civic harmony and why it is perceived in quest for honor to be superior to others, particularly in liberal societies. 'Amour propre' and 'amour de soi-meme' are two different works of Rousseau which differ in their nature in which they are presented and their effects and must not be perceived alike (Bertram, 2003, p. 22). Amour-propre is an evil effect of amour de soi-meme (self love) which in itself holds a natural innocence for it is close to nature and inclines every living being to be attracted towards its self-preservation. Self-love in contrast to amour-propre respects humanity and does not consider worldly or materialistic ambitions, thereby producing virtue. Amour propre is the ultimate production of society, ruled by the society, and deceived by the society which governs a set of principles to be established for acquiring the genuine source of honor. On contrary 'self-love' is close to nature, ruled by the nature and appreciated by God and is responsible for bringing the true contentment of the human being. Rousseau's innovative social ontology revolves around the ongoing competition for self-esteem which suggests various dimensions central to understand amour-propre. The first dimension presents before us the reason for social survival that is unalterable to the extent which pressurises the individuals to come together to construct lives with shared understandings and institutions. The cause for social survival has itself causes and consequences, as social existence possess meaning for others in society which in turn reveal important truths about themselves. Truth reveals about the development of self-conscious life which in turn cause the individuals to seek their own identities in the light of worldly materialism which by becoming part of a group compare themselves with other members of the society. Causes for social survival to name a few includes sharing commonalities with other members, competition for self-esteem, motivation by honor and so on. Though Rousseau succeeded in naming the categories of 'self-love' but where he failed to acknowledge the application of 'self-love' was the area of 'self-exploration'. With 'self-exploration' comes 'self-knowledge' and awareness for which Rousseau never denied that he used self-examination as a means to generate universal knowledge, however he portrayed that self-exploration is something deeply related with self-knowledge. One can consider self-knowledge to be one of the major consequence for social existence, where Rousseau often portrayed himself as unable to inspect the true source of knowledge, since when he considered that knowledge is from the self, he never meant to exactly oppose

EEOC REPORT QUAIL Assignment Example | Topics and Well Written Essays - 250 words

EEOC REPORT QUAIL - Assignment Example Where an employee faces harassment at workplace, the best manner of coming up with an approach to the situation is to stop the person harassing the others. If the harasser is not complying with the employee’s request, the company’s HR department should be informed. Where a corporation fails to remedy the problem, and then the employee should approach an employment lower to help in pursuing legal actions (HELGEN, 2012). In this case, the employee will file a charge of religious harassment. However, employers should accommodate employee’s religious beliefs except in circumstances that will Cause the company excessive hardships. The employers should consider daily prayers and avoid giving them from work that is against their religion (HELGEN, 2012). The company should also accommodate employees certain clothing, jewelry, and symbols as demanded by their religion. Where a corporation or an employer does not comply with these practices and firing employees because of their religion, it will automatically amount to religious harassment at workplace. HELGEN, E. (2012). Religious Modernity, Lay Authority, and Covenantal Diplomacy: Themes in Recent Works on the Religious History of Mexico. Journal Of Religious History, 36(3), 404-414.

Air traffic essay Essay Example for Free

Air traffic essay Essay Today many people state that the authorities have to lighten air traffic by introducing new charges, because airports generate a lot of noise and damage environment. The reason is huge demand for cheap flights, so there are too many people to use airline services. In my opinion, this idea is completely wrong, because of several reasons. To begin with, if there be less people, who can afford themselves to travel by air, then they will choose cars and other ground transport, what will cause a lot more pollution and traffic jams on the roads. Just compare 100 people on one plane and 100 people on 100 cars. It goes without saying that second option is much more damaging for environment. Moreover, such soluton will cause dramatical fall in business activity, because people will not be able to control production performance, visit important meetings and so on. Some people will say that these are just minor set-backs, but in fact, we will face the catalyst of new world economic recession. Finally, I see reducing air traffic as a slow-down of progress. If airlines and airports have less financial resources then they will not be able to maintain their development teams. As a result, world will be one-step further from creating new ways of air travel. Following topic’s logic, we should start living in lairs and eat with the stick. In conclusion I want to say that services that enjoys great demand are essential for people and they became natural part of society’s infrastructure. Today many people state that the authorities have to lighten air traffic by introducing new charges, because airports generate a lot of noise and damage environment. The reason is huge demand for cheap flights, so there are too many people to use airline services. In my opinion, this idea is completely wrong, because of several reasons. To begin with, if there be less people, who can afford themselves to travel by air, then they will choose cars and other ground transport, what will cause a lot more pollution and traffic jams on the roads. Just compare 100 people on one plane and 100 people on 100 cars. It goes without saying that second option is much more damaging for environment. Moreover, such soluton will cause dramatical fall in business activity, because people will not be able to control production performance, visit important meetings and so on. Some people will say that these are just minor set-backs, but in fact, we will face the catalyst of new world economic recession. Finally, I see reducing air traffic as a slow-down of progress. If airlines and airports have less financial resources then they will not be able to maintain their development teams. As a result, world will be one-step further from creating new ways of air travel. Following topic’s logic, we should start living in lairs and eat with the stick. In conclusion I want to say that services that enjoys great demand are essential for people and they became natural part of society’s infrastructure.

Schools of Thought on Strategic Management

Schools of Thought on Strategic Management Strategies are among the most crucial key of an organization in order to accomplishing their specified goals and objectives. According to Mintzberg H Quin B (1997, p39) Strategy is the pattern plan that incorporates an organizational goal, policies and action successions at large. Hence, managers or the top level of an organization require to be very deliberate when choosing the strategy for them to put through in the market, to endure and to win their Rivals. In this assignment, the school of strategies which include planning school, culture school and positioning school of Minztberg will be examined to show these strategies were put into action to help organization be more active in the global market. This assignment also exemplifies some international theories which are Porters diamond, five forces and product life cycle of an organization by analyzing Tesco Plc case. School of Strategies overview It is undeniable that strategical evolution is the fundamental element for the endurance and success of every business. Evidently, each organisation ought to have appropriate strategies and conform it to the conditions that come up in a competitory market. Turner (2003) stated that in an attempt to channelize those whose task it is to put strategy into exercise, Henry Mintzberg, el at (1998) Depicted the process of a strategy campaign and has keyed out ten schools of thought in respect of strategy evolution. These schools have changed in popularity overtime. The ten different schools were separated into the groups of prescriptive, descriptive and synthesis. The difference point between the prescriptive schools and the descriptive ones is that the former concentrate on strategy preparation while the latter emphasize strategy development. The three prescriptive schools are considered the efficiency and constancy foundations which make directions as well as objectives for the growth of organisations. According to Stacey (2007), the three prescriptive schools are the design school, the planning school, the positioning school .These three schools become both profound and preconditioned factors of strategic development for each organisation.expanded to these schools, the different descriptive schools which are entrepreneurial school, the cognitive school, the learning school, the power school, the cultural school and the environmental school give deep insights in strategy preparation. All strategy views Acknowledge the relevancy of entrepreneurship. The last group is synthesis that comprises of the configuration school, which incorporates the aspects of all the other schools in terms of configurations or in term of transformations (Stacey, 2007). This school corresponds an attempt at integration which definitively recognizes the complexness of strategy. This assignment will take three schools which are the plamiing school, the culture school and the positioning school to analysis and apply to Tesco to show these models work and how an organisation apply these models to achieve their targets, objectives and be successful in global market. 2.1- The Planning School 2.1.1- Definition The planning school is a member ofthe prescriptive school which is normally more refer with how the strategy should be articulated instead of how they should be constituted. This model deals with consequences such as budgeting, scheduling and programming. Every business Demands to have program for them so to emergence and development, thus this model can be Implemented in many firms such as Tesco to help them be the global organisation. 2.1.2- Discussion Tesco was fotmd 1924 by Jack Cohen. Over many years, today, Tesco become one of the Biggest retailers in all over the world. How they become successful like theyre at present? They need to have a effective plan which is establish on predicting how the economic is going to be, what they prefer to be, what will be the market and so forth. The answer for these questions should be the planning school. Ftuthermore, the planning school retrospects the Ansoff Model which Tesco used to analyse their market and products. They want to be globalisation so they open Tesco in many countries of the world where they set up their products to acquire new markets. For example, Tesco opened stores in Japan where people prefer to buy fresh food each day, Hence, the existing hyper market formats dont meet the needs of local buyer. Tesco also has inducted big amount of money on product development. In following Ansoff marketing strategies, Tesco is attempting to increase number of customer and number of sales. This school also aspects intimately at the SWOT model, the internal strength weakness as well as the external opportunities and threat as mention in Marko Makipaa (2004). Tesco applied SWOT model which can tell them their strength such as branch name, national store network to evolve and win their challengers. It also shows them their weakness such as deficiency of Worldwide scale or menace of takeover to assist them find the way to tix it and to change it in near ihture. They recognised the extemal opportunities of Tesco can be beyond the sea growing market in Eastern Europe and Asia and financial service which might be a good opporttmity to focus on and to become progressively participate in global market. In addition to that, the threat of Tesco is the entry of Walt Mart, the evolving of local Sainsbury, etc. So by using the planning school which relates to Ansolf Model and SWOT analysis, an organisation will know the theories , plan for their new product and market , manage their budgeting, schedule, programme, select the best choices and methods to fit their aim and objectives. This model also antecedences its strategies by hierarchy. The long-run strategies is the ones, which are at highest order, accompanied by the average and then by short-term plan. 2.1.3- Limitation Nevertheless, while applying this model,company may be confronted by some disputes as this model comprises some issues which can impact on organisation. First of all, planners may focus too much on rendering newer strategical concepts, thus directing the current aims at sub standard level, amusing the attention from the original purpose directing to false beliefs. Risk is major issue in this model as people who apply these concepts could decide to try and Vie against rival challengers and therefore bring forth new strategies, which could be very risky as in Sadler P(2003). Second, planning school is all out forecast and anticipating future based on some strategies and current trend of economy, even so, it will be very diflicult and risky to make the decision and put through it before. Establishing strategy and decision on Supposition and doubts could due to the diverting the organisation original strategy and also disregard the organisations necessity of strategy. 2.2- The Culture school 2.2.1- Definition The cultural school is one of subclasses of descriptive schools. This school ascertains strategy Constitution as a corporate process. The approach of this school attempts to involve the several groups and sections within the company: strategy establishment is deemed a fimdamentally collective and combined process. The strategy thats formulated is a manifestation of the corporate culttue of the organisation. . This model centers on the all-important role the social procedures, opinions and values are playing in decision making and in strategy establishment. ln addition to this, it not only explains opposition to strategic change but helps to deal with paramount values in organisations or in regions also. 2.2.2- Discussion The culture of Tesco plays a critical part in the company; this is a great deal of concerned about the way in which people in the organisation interact with one another. If people didnt interact Comfortably with one another, this could be bad for decision making; this could also lead to poor decision being induced. Tesco have a positive culture. The type of culture of Tesco is a customer ridden culture. Customer driven culture is everywhere in the business and makes a real effort to improve customer service, marketing research, hiring right people, and training. The business is trying to update the teclmology e- commerce. It also has a positive culture where staff and workers communicate well. They also respect change as chance than not a treat. Furthermore, the culture of Tesco is seen as a dynamic one. This is proved in the way a business is looking for a change how they work better, and always anticipating new ideas to attract more customers. 2.2.3- Limitation A apportioned dedication to beliefs encotuages consistency in an organisations behaviour, and Hence by admonishes changes in strategy. Its culture that profoundly accommodated opinions and understood asstunptions that act as powerful internal barriers to fimdamental change. Also, the vague of this model is main reason leading to opposition to change. It can be missed to justify the status-quo. Consequently, each organisations attention has also been addressed at how to overcome the strategy limitation of organisational culture. 2.3- The Positioning School 2.3.1- Definition The Positioning school is where the organisation can formulate its strategic position within the industry. Put differently, positioning is oneself in competitive strategy. This model ascertains strategy structure as an analytical development. Porter (1980) was the founder of the positioning school; he revolved around the formation of industries and their effect on strategies. The positioning approach looks at the companys place in the economic market lay whose goal is to differentiate the organisation from others within the same field. (Steward C, el at ,2005) 2.3.2- Discussion This model has been applied in many firms such as Tesco to help them to positioning itself in the market so that theyll situate out amongst the rest, and how to accomplish high profit than other firms through market position. Tesco use Porters five force analysis to empathise the competition. Porters Five Forces Model implies that business are being acted upon by five forces i.e. supplier power, threat of replacements, customer power, barriers to entry and competition. This model also entails that business requirement be able to be well aware of the industry Condition in which they function. For TESCO, their main challenger is ASDA. The competition is firm between the two food retail companies as healthy as with others like Sainsbury. ASDA is possessed by WalMart which is the leading grocery succession in the United States. They are famous for low priced items. This is among the reasons why people lean to go to their stores for their frequent shopping necessitates. When they expanded in the Great Britain, they brought by way of them their cost leadership strategy. This led to the similar success that theyve in the United States. All the same, TESCO was competent to preclude ASDA last year. How Tesco conquer ASDA using Porter strategy is explained as follows: According to Porter (1985), a business position is based on its strength and strength is classified into two cost advantage and distinction. When these strengths are applied, it Leaves aftermath to three generic strategies focus, distinction and cost leadership strategy. Out of these three generic strategies, cost leadership strategy plays a important undertaking in the achievement of TESCOs competitive benefit over ASDA. Cost leadership strategy means that the business is the low cost producer or supplier of a definite quality item in a Intended industry. 2.3.3- Limitation While considering the positioning school, manager or an organisation must aware of some limitation and taking into concern regarding it. First of all, the top level in hierarchy of an organisation will be the one who fonnulate the strategies whilst execution will be done by the lower level. This could induce the problem such as incompatibility. Managers could have sets of the ideal but they fail to interpret these ideal to lower levels and due to the Abortive execution. It also creates the de-motivation for their employees. (Susanne, R 2005). The additional problem of this model is its direction. Its a bit much constrict in that its just concerned in the information thats either economic or quantifiable. The social, technological or political which is really crucial information havent taken into consideration. This model also established on the anticipation of succeeding tendency by generalising the present tendency which alters quickly in the time period for variety of reason. If th e preceding and present trends are the only reference used to anticipate the succeeding trends, the strategies are really insecure to go wrong in execution. Whittington school of strategies Nevertheless, in notion of Whittington, schools of strategies are of four types and it will be poor if we discuss the strategic management without referring the theories of Whittington. Each theory presses out the disputes about human capability to think moderately and act more efficaciously. Once each manager straightaway confronts with these conflicts, he will be better able to examine their own action and eventually select which most common theory is most appropriate with their requirements. Hence, these four views are regarded as the crucial tools for strategic management of each business. Lets look at the figure below, well see the summary about the four more common theories: It can be easily to see that Tesco remain in evolutionary part since their strategy is to keep price low, do publicity and their choice open which can appeal increasingly customer come to them. Comparing the cost of Asda, Sainbury with Tesco , it always show that the cost in Tesco is very much lower and they also do more publicity than their rivals. Furthermore, people who come to Tesco to purchase something cheaper not only buy those particulars but they also buy the other things which they require. Therefore, even do more publicity and the price is cheaper, Tesco still persist their sales and budget. So, using this strategy is the right way for Tesco and they can be progressively successful in the time to come. All the same, by a systemic view, theres no better way of strategy: only play by the local rules. Its visible that the four approaches to strategy widely dissent in their advice to management. Realising and know how to enforce each approach in the business system are the fundamental factors which prompt each organisation to participate more actively in the global market. The succeeding part will be some strategies which Tesco applied or can be applied in Tesco to accomplish their goal and objectives. Global Retail Strategic Decision Among the most debatable trends in todays retail industry is globalization. The global arena has proved highly hard for numerous retailers over the preceding two Xs. Retailers Functioning in local marketplace is extremely acted upon by fluctuation in consumer behaviour. Newcomers in market such as Brazil, Indonesia and Thailand ascertain articulated deviations in consumer testes, purchasing behaviour and expense. Several retailers have tried and failed to establish themselves into Global marketplaces. This part of assignement will help in understanding and the preparation of global strategy for Tesco Plc. The section will use Porter 5 force, Porter Diamond strategy, Porter generic and PLC model analysis to render an penetration into Tescos position in the intenational market. This will help management in constituting to correct strategical selections in terms of corporate and global strategy to keep off the trouble which could come from unfamiliar of new environment of each countryy that Tesco expand into it, such as new customer, new supplier and new competitor. 4.1- Overview of Tescos Strategy The way Tesco PLC raise revenues is by trying to make Tesco more attractive to customers, so that more people prefer to shop with them. Theyre hading best for one simple reason: globally, millions more customers have chosen Tesco with 10 million more visits a week to their stores around the world. In 1997, when Tesco first exhibited their four part, strategy; a strong UK business, non-food, retailing services and international . at present they are a truly international retailer, with arising strength in non-food and retailing services. It appears that Tesco have opted a really beneficial strategy for international marketplace , as a matter of fact Tesco still have trouble when they expand business into some countries , for example in 2002 ;Tesco had went through troubles with expansion in Poland, Tesco faced with the economic problem and that make their cost higher to market presences. Another example in Taiwan (2000), Tesco was facing rivalry from the French titan Carrefour. These days, there are suppositions about Tescos withdrawal fiom Taiwan. From these abortive experience, Tesco realized that flourishing into new international markets is harder, Hence Tesco should be aware more about market competitory environment. Poters analysis is nevertheless useful in evaluating the competitive environment of firms these days. 4.2- Porters Five Force 4.2.1- Discussion According to Porter (1980), this model can be applied to many organisations. It postulates the external environment analysing and revolving around the structure of the industry. The objective of this type of analysis is to formulate a strategy that will enable firms to develop chances and protect them from threats. By executing so, can lead business firm competitive positioning. This concept is dividing by 5 force call Porters 5 force. The threat of entry of new competitors: In supermarket retailing, barriers to entry are high. High initial investment and fixed costs are likely to preclude many likely newbies. Additional barrier to entry is economies of scale. Tesco and other large supermarket are able to buy large bulks of goods in a lower price. In contrast, smaller new entry parties are more expected to buy smaller volumes of those goods at relatively higher prices. New firms also have to be aware that Tesco already have dedicated customers. The threat of replacements: Which, Tesco threat of replacements is high because product that Tesco sell same with to the other retailing shop. which is Tesco should examine to what extent its conceivable for customers to switch to the replacement. In such cases, Tesco should make certain that buyers gratified on their products or services. On the other hand, other companies in the same industry may choose to vie on price, which will bring down margins of profit. The bargaining power of suppliers: generally, most people have a option between another supermarket chains, who contend on price and several promotions. This can make supplier have high bargaining power. Nevertheless, Tesco is ascertaining the situation by not just order from one big supplier but by accepting a number of smaller ones. In counterpoint, the bargaining power of Tesco is expanded. If a specific supplier is committing too much, Tesco can switch to another supplier. The degree of competition between existing competitors: As we seen in the market at present that all main players in Global market as Carfoure and Wal-mart trying so hard for increase their market share. Therefore, the foodstuff market is especially challenging. 4.2.2- Challenges Tescos strategy, structure and competition are established on the framework. Its strategy is authorise, with development being acted on from four areas, the core UK grocery business, non-food, international expansion and retailing services such as financial services, the dotcom business and telecom packages. Essentially, Tesco is using its strong stable core to keep the business ticking over while it contrives new more hazardous areas of growth. 4.3- Porter Diamond strategy 4.3.1- Discussion With this strategy, the aim is to become the lowest-cost producer in the industry. Tescos sections in the industry are provided with the stress placed understating costs. If the accomplished asking price can at the least equal (or near) the average for the market, then the low-cost manufacturer will enjoy the most beneficial profits. This strategy is usually affiliated with mass businesses offering standard products with comparatively small distinction that are absolutely satisfactory to the bulk of customers. At times, a low-priced leader will also give up its product to maximize sales, specially if it has a substantial cost advantage over the competition and, in doing so, it can further step-up its market share. Tesco has established afresh affordable food line in its supermarkets as it gears up to take on discounters Aldi and Lidl. Tesco have to launch its own variants of the discounters products Within its existing stores. This way it hopes it can keep its existing customers happ y while hopefully appealing new ones. 4.3.2- Challenges As the firm aspects new situations and makes little errors through trial-and-error extending, management form more naturalistic percepts of the foreign market. The need for learning by doing at the local spacial level suggests that learning from the intemationalisation process will often be a gradual, iterative process .Tesco experienced that the opporttmity to grow a mass business in France was improbable to be accomplished under the current envirornnent where planning permit is difficult and accomplishment ratings are high. Consequently, Catteau was becoming less strategically significant. Tesco have leamed that advisors can only advise but thats all. Dont trust any investment bank today, when new decreasing, particularly in European Union or UK marketplaces demand is higher and higher, overall oil price and liquidity crisis will intensify and that will pull demand back. Tesco is foodstuff retailer, so as a whole food and agriculture industry faces hike and even peoples carrying on to feed their natural necessity. Maybe Tesco need to invest more to future food supplements. The other challenge for them is about technology as all major technology today is based on oil, gas or coal. Tesco like companies will close their door like last winter another UK retailer. Even E-commerce could be a focus for Tesco. 4.4- Product Life Cycle (PLC) 4.4.1- Discussion The PLC model is useful in explaining production models for some types of products, such as exchangeable consumer goods, but is less useful in anticipating future pattems, particularly in industries commanded by some global players. The framework presents dynamic comparative advantage. The country thats the comparative advantage in the production of the product changes from the innovating (developed) country to the growing countries. Tesco is ever expanding its business in order to keep up the rivalry to a very high level, so consequently, its critical that Tesco invest in fresh services and products so that customers demands are fulfilled. Tesco is an example of a large supennarket chain can use their customer dedication to broaden and extend their product array. Foodstuffs are always attending be the core product for Tesco but in their website or in their stores, it can be seen to find information on a range of other products completely unrelated to foodstuffs. Tesco is developing these new products and selling to their existing customer base to be able to enter these new markets. There is Tesco Finance and Insurance where access to apply for the Tesco credit card and savings account, products that in the past you would have approached the bank for. Tesco Direct is a catalogue shopping service and is seen as taking on conventional catalogue brands like Argos. By understanding the product life cycle, Tesco is able to identify new areas to move in. Presently Tesco has an electronic range of goods and services that they offer, but one thing they lack is low-cost laptops. Until now, Dell and PC World are the leading retailers of low-cost laptops. Tesco needs to buy quality laptops at a competitive price to maximize sales and increase productivity. 4.4.2- Challenges According to Daniels (2007) because of very rapid innovation, have extremely short life cycles, a factor that makes it impossible to accomplish cost simplifications by moving production fiom one country to another. As it has been told Tesco is a global retail market and still being globalized around the world. Hence, Tesco needs to move some products to a new market and an environment. In this case Tesco challenges it competitions by reducing its cost and removing products. There are plenty of difficulties in this competition such as making good research about environement to make a perfect anticipation about the best products which can be used to beat the competitors in the global market. Conclusion Properly speaking, all strategy schools and patterns are looked upon a tool for strategic information from an constitutive view and as a process for comprehending a number of different futurities for a company. This level sets the business firms goals and objectives and decides on its investments and the deployment of its resources. Thanks to applying strategic models in functioning, Tesco has took part more actively in the global market. it has proved by the success and development of Tesco in many countries in the world. References Books 1. By Marko Makipaa, The roles and types of business inhrmation in school of thought strategic management. Frontiers of e- business research Available at http://www.cs.uta.f1/isliulkaisut/2004/2004_Makipaa_2.pdf 2. Daniels J., Radebough L.H., Sullivan D. (2007), International Business: Environments And Operations, 11th edition, Pearson/Prentice Hall, New Jersey, Pg 221 3. Fernie J (2005), International Retailing, Vol 33 No 1, Emerald Group Publishing, Pg 36 4. Hill C. W. L.(2007), International Business: Competing In The Global Marketplace, 6th Edition, McGraw-Hill International Edition, New Jersey, Pg 188 _ 5. Mintzberg H and Quinn B(l997), Strategic process, concept; context and case, European Edition, Prentice Hall 6. Mintzberg H, Ahlstrand B, Lampel J (1998), Strategy Safari The complete guide through the wilds of strategic management, Finance Times, Prentice Hall 7. Morrison J (2002), The International Business Environment. London, Palgrave 8. Porter E M (1985) Competitive Advantage, The Free Press , New York 9. Ttuner, P (2003), Organizational Communication: the role of the HR prokssional, Chartered Institute of Personnel Development, p69 10. Sadler P(2003), Strategic Management, 2d Edition, London, Kogan Pages. 11. Stacey, R D (2007), Strategic Management and Organizational Dynamics, Prentice Hall Financial Times, 5 Edition, p23 12. Stewart Clegg, Martin Kornberger, Tyrone Pitsis, (2005), Managing and Organizations. An Introduction to Iheoiy and Practice , Published by SAGE 13. Susanne Royer (2005), Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods, Published by Routledge 14. Whittington, R (2003), What is strategy and does it matter, Thomson, 2d edition, p1O. Internet 15. http://www.accaglobal.com/documents/corporate_sector.pdt, date accessed on 29.01.09 16. http://bizcovering.com/international-business-and-trade/tesco-2/s date accessed on 16.02.09 17. http://wwvv.bizcovering.corn/international-Business-and-Trade/Tesco, date accessed -on 3-0.01.09 18. http://www.12manage.com access on 02.02 .2009 19. http://www.tesco.co.uk accessed on 28 .01. 2009 20. http://www.retailweek.com/News/2008/09/tesco__introduces__new_1owcost_food_offer .html , date accessed on 12.02.09 21. http://WWw.prneWswire.co.uk/cgi/news/release?id=l5880, date accessed on 15.02.09 22. Tesco(2008), Annual Report and Financial Statement, date accessed on 23 .01. 2009, Available at http://wwW.tescoreports.com/downloads/teseo_report_i`1nal.pdf

Analysis of Still Life With Peppermint Bottle by Paul Cezanne Essay

Analysis of Still Life With Peppermint Bottle by Paul Cezanne Paul Cezanne is considered one of the greatest and most memorable artists of the Post-Impressionist period. His techniques were admired and greatly influential in the development of Cubism and many other modern art movements. He employed several styles in his works, such as his still life productions. In 1894 he produced a brilliant piece of work entitled â€Å"Still Life with a Peppermint Bottle†. Through this work he used elaborate techniques that most artists had not even discovered during his era. Cezanne mastered the technique of still life. In his paintings he used random objects such as a peppermint bottles and fruit (these examples taken from his painting, ‘Still Life with a Peppermint Bottle’), which symbolized the private part of man’s nature. Jane Roberts supports this idea in stating that, â€Å" †¦ man will gladly surround himself with beloved knick knacks with which he can be isolated with and alone†¦Ã¢â‚¬  (Roberts 213). She goes on to say that these objects are contemplative in nature, allowing man to sit and ponder their meaning. When I speak of contemplation, I mean that every object is taken into account and their meaning of existence and placement are reflected upon. The fruit on the table has many other meanings besides being edible or for human use. By observing the fruit, you come to realize that the fruit is not being used for a human purpose, such as for food. It is something to be contempla...

Culture, Nature & Freedom: Treating Juvenile Offenders. :: essays research papers

Culture, Nature & Freedom: Treating Juvenile Offenders.   Ã‚  Ã‚  Ã‚  Ã‚  Groneman   Ã‚  Ã‚  Ã‚  Ã‚  Argiro, T.   Ã‚  Ã‚  Ã‚  Ã‚  W. Civ. 205   Ã‚  Ã‚  Ã‚  Ã‚  December 12,1996 In Kansas, Juvenile offenders are sent to â€Å"Youth Centers†. These are merely Child prisons, lockdown facilities for kids. This style of treatment goes against every idea of growth put forward in this class. In this paper I will try to justify the use of residential treatment schemes through the ideas found in several of this semesters authors; including T.Huxtley, Rousseau, DuBois, Freud, A.Huxtley, and Mill. The Ideals set forth by these intellectuals should be the basis for all treatment, to better the individuals and society. First, We can look to DuBois. He believes that people can change their own consciousness. He shows this through his Immersion narrative. This can't work in a youth center. The only cultural ideal here is the Master/slave dialectic between staff and youth. The sides work apart. The two can't join because one does not experience the other. There is no way to be â€Å"above the veil† of their status. In a residential treatment modality, Relationship building is key to success. The youth need to feel the veil has been lifted. It allows them to explore safely and see the world in a greater view. The view as other is removed and a true balance displaces the master / slave one. Next, we can look at Mills Ideas on culture. He would like to elevate the morals of the human mind. To do this, we must continually test the standard. New ideas must be able to circulate freely. We must weigh how all actions effect others. This can not be done in these Youth centers as well. They have very specific codes and any questioning is reprimanded. Cultural influx is at a standstill and Censor ship is at it's highest possible level. A residential treatment modality gives all ideas a free shot. Self Government, A system used by the youth assures a safe environment to share all feedback and new ideas openly, to non judgmental ears. it looks at how one's action are related to others and provides a ‘safe place' for all expression. Allowing ideas to stay fresh and moral stability and growth to flourish. This leads us directly to the dehumanization described by T.H. Huxtley. First, we have the effects of Social-Darwinism. We are using our own projections of nature for a model. These children are being culturally pushed aside for progress, stuck in mini prisons. Where, rather than fix problems, we push them into suffering so that we may achieve gains. Then there is the idea of the gospel of wealth. Why help these kids?

Pollution Essay: Global Warming is Real :: Climate Change Environment

There is a problem, one which we cannot ignore. We must recognize this as a first step in coming up with solutions and bringing about change. Still, there are entities masquerading behind false pretenses that cultivate climate skepticism. Climate skepticism is a propaganda which states that global warming is nothing but natural, and that the human race has nothing to do with it whatsoever! They try to prove using elaborate schemes that climate change is a scam, and discredit with bogus scientific findings those which are true and verifiable discoveries. One of the latter, however, expels any more doubts that humans are not at all liable to the anomalous changes in the environment, and this is the discovery of the CFC-generated hole in the ozone layer. Governments and corporations with a lot at stake cover up this ugly truth by planting uncertainties and circulating false information among the general population. And then, there are those people who are in complete denial or are simply oblivious to the rampant and seemingly unstoppable chain reaction of the climate change phenomenon, and to the fact that it is man-made. Isn't the Earth hot enough? Aren't polar ice caps melting fast enough? Isn't desertification obvious enough for these people? Guess not. Living life as if it was their own, caring for nothing else but their pathetic, borrowed lives. Never did it occur to them that there are other creatures - people, plants and animals - that coexist with them. A grim future awaits the younger generations as a consequence of their actions - and inactions. We are all responsible, whether we admit it or not. We are accountable for the damages we continuously and carelessly impose upon the Earth.

If I Were a Doctor Essay

For a sick person, a doctor is a God on earth. The very presence of doctor instills immense confidence in a patient. But, today doctors are found to be indifferent to their patients. However, we find then inhumane these days. How could patients look up to them as the incarnations of God! I feel that the general image of doctors has taken a beating in the eyes of general public the public has realized much to dismay that doctors are now only interested in minting money and have lost the real touch with the fellow human beings and the humane life. It is true that individuals have become money-spinning machines, but the doctors who once represented God should have stayed out of the melee. This has not happened vilifying the avocation as any other profession. If I were a doctor, I would try to recover the lost image of doctors, at the outset. My prime objective shall remain identifying myself with the host of patients. This could mobilize me behave humanely with them. Next, instead of keeping an eye on the amount of money spent for the treatment, I shall try to cure the patient fully without bothering how much had been paid for the service. I would also take money and lots of which from the very rich, and then treat the poor patients free. With this balancing act, I think I would be able to earn enough money to maintain my life and family and earn a sea of goodwill in return, from the appreciable mass of poor. I would earn, besides money, love, respect, and the unflinching reverence. Thus, contrary to what doctors could earn these days, about heaps of money, I would earn love and respect in such heaps. With this attitude, I am sure I could bring back the angel status of doctors.

Design Argument for the existence of God Essay

The Design Argument can be split into two sides: design qua purpose and design qua regularity. The key idea of design qua purpose comes from William Paley. He used analogy as the basis for his argument, noting how the complex design of a watch allows all the parts to work together perfectly to achieve its purpose. He then noted the complexity, order and purpose of the universe, stating that â€Å"every manifestation on design, which existed in the watch, exists in the works of nature.† Therefore if a watch’s intricacy stands as evidence that it has been designed, by analogy the universe must also have a designer and, as the designer is required to be supremely powerful, the designer must be God. Aquinas also presented an argument to support design qua purpose. Similarly to Paley, he argued that all natural occurrences show evidence of design. He claimed that this suggested there is a being which directs all things, and as humans have knowledge this being must also be knowledgeable. Therefore there is an intelligent being that directs everything towards its purpose, and Aquinas stated that this being must be God. Unlike Paley, Aquinas explained that God is a designer at work who continues to direct us towards our purpose as well as regulating the universe (e.g. the planets and the seasons). He also attempted to explain how free-will plays a part in design, claiming that we are programmed to reproduce but free-will allows us to choose who we reproduce with. Through these points he also demonstrated a key aspect of the design qua regularity side of the Teleological Argument. Another aspect of the argument is the anthropic principle, which was first introduced by F.R. Tennant. The significant difference of this principle to Paley and Aquinas’ ideas is that it doesn’t reject the scientific principles for existence, as Tennant said that the conditions for the development of human life were intrinsic to the Big Bang. The strong principle says that the reason and purpose of the universe is to support human life, supported by the way the conditions on earth are perfect in order for us to survive.  For example, the atmosphere is 21% Oxygen which is near enough the exact amount that humans need. Consequently a greater being created the universe to support us, and the only being powerful enough to do so is God. On the other hand, the weak anthropic principle doesn’t accept that life was inevitable from the beginning and instead suggests that it just happened to have occurred. Richard Swinburne developed this by suggesting that the creation of the universe came down to probabilities rather than chance. He recognised that the universe could have easily been chaotic, but the fact that it isn’t suggests some element of design. Tennant described this as the world being â€Å"compatible with a single throw of a dice†, and said that â€Å"common sense is not foolish in suspecting the dice is loaded.† This explains how Swinburne and Tennant believed that it took an incredibly small singularity to create the cosmic explosion which created the universe, but the order and purpose is so beyond chance that there must have been a greater being behind it. This therefore shows how the anthropic principle is used to prove the existence of God. This principle has been supported by many other philosophers, including Fred Hoyle and Anthony Flew. Comment on the claim that this argument totally fails to prove the existence of God Charles Darwin used the idea of ‘Natural Selection’ to challenge the Design Argument. This is a theory that claims that the strongest and most adapted species survive and therefore species develop and evolve naturally through time. Darwin argued that the illusion of design is actually a result of natural and random process caused by Natural Selection, and not by God as the designer. Steve Jones described this process as â€Å"a series of successful mistakes†, which again doubts the involvement of God in the design of species. Nevertheless, Christians could object to this disproving that the Design Argument proves the existence of God as the anthropic principle suggests that Natural Selection and Evolution are caused by God, as they are too unlikely to have occurred by chance. As a result, one would argue that Darwin’s theory doesn’t hold up under its counter argument because Natural Selection can still occur with God being the designer of the universe. Freud also questions the Design Argument’s success at proving the existence of God in his book ‘The Future of an Illusion’. In it, he describes religious faith as an illusion based on wishful thinking, arguing that religion exists because people fear living in a chaotic and unordered world. Therefore we project order on to the universe out of fear and so our minds are predisposed to see order. Freud uses this idea to dispute that the order and regularity of the universe is a result of design, thus questioning the existence of God overall. One would say that Freud’s argument supports the claim that the Design Argument fails to prove God’s existence as it suggests that the universe is in fact not ordered perfectly as we perceive, and so God’s work as a designer is an illusion arisen from fear of chaos. Additionally, the Epicurean Hypothesis disputes that the designer of the universe could be the God of classic theism by exploring the idea of evil and suffering. Epicuris says that if God is willing to prevent evil but isn’t able to then he can’t be omnipotent, and if he’s able but not willing then he can’t be benevolent. From this argument, he concluded that either God isn’t the God of classic theism or God isn’t the designer of the universe at all. On the other hand, Christians could counter this by arguing that evil and suffering is a test from God as an opportunity to prove our faith to him. Therefore based on this, evil and suffering doesn’t disprove that God is the ultimate designer. However, the argument still stands as if God was omniscient he wouldn’t need to test people as he would know whether or not they were faithful. Also permitting evil and suffering would still make him malevolent. Consequently  one would say that the Epicurean Hypothesis still supports that the Design Argument fails to prove the existence of God. Overall, despite the Design Argument’s in depth ideas such as the anthropic principle and design qua purpose and regularity, there are stronger scholarly arguments to support the claim that the Design Argument fails to prove the existence of God. Although the use of Darwin’s theory of Natural Selection can be cancelled out by its counter, Freud’s idea of illusion both successfully argues that the apparent design is created out of fear of chaos and not the result of a supremely powerful source, and the Epicurean Hypothesis argues that the God of classic theism can’t exist under the premise of evil and suffering. Therefore these ideas effectively support that the Design Argument doesn’t prove that God exists.

Ethnic Literature and Postcolonialism In Barta’s Essay

The definition of ethnic literature â€Å"is literature like any other, except that it contains ethnic references. † (Reilly p. 2). Another definition of ethnic literature is when there is a literature work that contain religious beliefs, racial issues, linguistics, or cultural heritage. In another word, ethnic literature is the literary work that includes particular culture, beliefs, or linguistics distinction. Postcolonial literary theory draws attention in the issue of cultural difference emerging in the society. One of the issues which may often appear during the class discussion is hybridity. It seems that people who have been faced by the fact that they are living in a ‘hybrid world’ tend to be confused by their real status. They realize for their interest, but they can not avoid the possibility becoming ‘in between’. Although , they are included into one part, the native part, but on the other hand they can not deny the deep feeling to be pleasant considering themselves different with the other. There is a kind of more value they have compared with their surround, and they think it is worthy to be kept. Of course, this feeling comes into their mind by some reasons. There must be an additional value added into their original culture. The additional value may be in the form of a new ideology, belief or view which are brought by the dominating. The dominated rarely conscious with the impact. They usually only feel that it is a natural process which become the impact of daily social interaction they are engaged in. Another issue which emerges in postcolonial discussion is about dominated-dominating one. We can not expect who actually take the role as ‘dominating’ or ‘dominated’. The practice may turn over, the dominated may become the dominating in the same time toward different object, vice versa. We are also introduced by ‘Otherness’ theory. It makes someone consider that she or he are different from the other, and other people is not the same with her or him. Gadis Tangsi tells a story about a girl life, namely Teyi. She is a Javanese girl who grew up in the Javanese tradition. She lives with his parents and sibling in tangsi area. She was taught to become an obedient girl by her mother with many limitations as a girl. She helps her mother to sell fried bananas every day. Teyi finds herself limited by some rules which are considered as the right rules for her mother. She even does not know how ‘love’ or how to be ‘loved’ by a man. She was taught to be a polite woman. She finally finds who she is when she is introduced to Putri Parasi by Ndara Tuan Kapten Sarjubehi who has helped her. That is the beginning of her new experience to recognize a new world, the world that she has never imagined before. Putri Parasi teaches her everything to be ‘a good lady’. Putri Parasi likes Teyi for her politeness. She more likes Teyi after being saved when her disease comes immediately. Putri Parasi expects to teach her how to behave well. She even teaches Teyi to speak Dutch. Teyi starts to be able to read and write. Putri Parasi really wants to prepare her to be taken to Surakarta Keraton and introduced her to a man who will be married with her. She plans to make Teyi deserve to have a husband from Keraton families. In the novel Gadis Tangsi written by Suparto Brata, we can see some unexpected phenomenon occur. It makes me realize that actually there are still many things covered even by what Javanese people considered as ‘budaya adiluhung’. The word ‘politeness’, ‘hospitality’ and ‘dignity’ which come into people mind when they heard about Javanese culture become blur after they read this novel. Javanese woman who is considered as an obedient woman and become a mercy for whom takes her as a wife may be surprised by what Suparto tells about Teyi and Dumilah. He brings them in this novel as representative of Javanese woman character, in different point of view. However, the story about them, for me, is far from the stereotype of common Javanese women (may be just a few). The feeling of ‘in between’ seem to be experienced by Teyi. She starts to know about how the way the higher status people behave since she meets Putri Parasi. Teyi realizes that her life style is quite different from her, and she is glad when she knows that Putri Parasi does not mind introducing this new culture to her. From this intentional interaction, after she is taught how to behave like ‘putri bangsawan’, Teyi starts to consider she has a chance to be the same with them. Even she lives with her parents, she starts to consider that she is better than them. She has been raised from the lower part. She has more power than the people in the house. The very obvious impact of this teaching actually appears when Teyi has been left by Putri Parasi. After she passed away, Teyi become independent from the influence of Putri Parasi. Although, there are still some traces of her teaching inside Teyi which reflect in the way she behaves. She seems take the dominating position over her husband, Sapardal. Sapardal feeling about his lower position when they have been married becomes the cause of the divorce. Only two days of marriage, and Teyi considers that she has a right to sue divorce, while Sapardal can only keep silent without any comment. In this relationship, Sapardal as a man who actually considered as ‘the dominating’ take the role as ‘the dominated’. He does not feel on the same level with Teyi. He admits that he has no power compared to Teyi. He even has no courage to touch her in their first night of marriage. Here, we can see the role between man and woman has shifted. Brata seems to show us that the role of people in the society is like running on the moving wheel. The dominating and dominated are only a symbol of someone position, which also can be shifted based on where we are standing. Sapardal may fail in maintaining his position as superior in front of Teyi. The cultural change also appears in this novel. Sexual intercourse is not considered as a sacral any longer for almost all the women in this novel. During my reading, I wonder if I read Indonesian culture literary work, especially belong to Javanese one. However, Brata wrote the novel using the Indonesian condition in the past, in the colonial occupation. In this situation, it is not easy to determine which one who still hold the original value since the influence of other ideology come into the life in that simple way. The force of a new ideology input is not directly felt in this novel. The indigenous people enjoy the acculturation between the dominated and the dominating. It also happens in the shifting of the way they see sexual intercourse actually is. What we call as a taboo becomes commonly conducted by the people. Teyi is defined as a free woman, even she has been married and becomes a wife of Sapardal, and she breaks the rule by having intercourse with Ndara Tuan Kapten Sarjubehi. It seems that she wants to take a revenge to Dumilah who is considered had cheated her by having romantic affair with her master. Sapardal can not do anything. He has failed to become a good husband. This thinking is from his own side. When we look at this phenomenon, again, Teyi proves that she has had a power over a man from her own society. She starts to have a right to consider a man like Sapardal is not at the same level with her. However, in my opinion it will not happen if Sapardal never has the way of thinking. Actually, he has thought that she is great and different from the other woman in his environment before they are married. That makes he has no courage to touch her at their first night. It also makes Teyi feels not being regarding or respecting as a wife. She thinks that Sapardal has no desire toward her, and she thinks that it is better to ask divorce. What a short way of thinking! I found that Teyi has put a wrong way of thinking about what Putri Parasi had taught to her. It seems that she does not consider marriage as a sacral relationship any longer. ‘Love’ relationship has been considered as a ‘real’ relationship when we have passion to have sex with our couple. Is that so simple? That is the way Teyi think about love basically. It is shown also when she does not mind to have sex with her ex-master, Ndara Tuan Kapten Sarjubehi, and then she starts to love someone else, Ndara Mas Kus. There is no any guilty feeling. Finally, we can conclude that there are three aspect of postcolonial reading for Gadis Tangsi has been discussed above. First, hybridity appears when Teyi finds herself has involved and being a part of Putri Parasi’s society, Keraton environment since she has been able to behave and speak like her, so she considers that she is a part of Putri community. While she has that feeling, she still can not avoid other people consideration about her who is only becoming a servant and will not become like them. Second, dominating feeling toward Sapardal comes into her mind. There is dominating-dominated in shifting model between them. It seems a denial for a man who usually considered as the dominating one, while Teyi proves that it can be shifted. Last, ‘Otherness’ theory also emerges in this novel. After having taught to have attitude and behave like Putri Parasi model, Teyi finally considers herself different with other woman in her society. It appears in the way she treats Dumilah who is her old friend. She thinks that Dumilah has no right to become ‘a munci’ of Ndara Tuan Kapten Sarjubehi because she is not at the same level with her or Ndara. Reference Ashcroft, Bill, et. al. 1946. The Empire Writes Back. London : Routledge Barry, Peter. 1824. Beginning Theory. Manchester : Manchester University Press Brata, Suparto. 2004. Gadis Tangsi. Jakarta : Kompas Reilly, John. 1978. Critical Approaches to Ethnic Literature. London : Oxford University Press

The world is fast becoming a borderless place

I have come to a point in life that many people have not.   I have made a firm decision to recommit myself to pursuing my dreams.   While there are those who believe that with an ounce of luck and a ton of persistence anything can be accomplished, I believe that there is no reason to expend so much energy and rely on luck.I believe in taking hold of my destiny and carving out a future for myself based on the decisions that I make in life.   Life is simply too short and too precious to be left to luck alone.   This is why I have chosen to apply for this major in electrical engineering at the University of California Los Angeles.As the world continues to change and the workplace becomes more and more challenging and competitive, it becomes imperative for anyone looking for a successful career to not only have the drive to succeed but also the training and expertise to do so.I am not saying that I do not have the training and expertise at the moment but I do believe that there i s still room for more.   The rich and diverse academic community at the UCLA will definitely be the perfect place for me to learn and be prepared for the challenges that lie ahead.There have been so many opportunities in life that I have not been able to take advantage of because of the competitiveness of the working environment.   I believe that this experience and background of mine will help me pursue this dream.   Being a (insert career) is only the beginning of a long journey for me.I realize that it will not be easy and I look forward to that challenge.   In the short term, I see myself completing this degree and fulfilling the requirements for this course.   I believe that this experience will be sufficient to prepare me for the next step which is applying for a good internship position that will give me the training that I need.   I eventually plan to pursue larger goals such as taking a doctoral degree and perhaps starting my own business.The world is fast becom ing a borderless place.   Cultures, races, beliefs and ideologies are blend together and interact because of the growing advances in communications.   In order to succeed in this world, one needs to be able to adapt to the various cultural differences as well as be able to maintain a certain sense of individual identity.This is the advantage that I feel I can get at this fine academic institution; the training to be competitive in the global economy and at the same time the flexibility to be able to deal with the different cultures in the diverse business world.That is why I believe that this course is a crucial step for me.   My success and my accomplishments here will herald the beginning of the fulfillment of my personal and professional goals.   It is said that the one thing that nobody can ever take away from you is your education and that is the one thing that I plan to not only gain for myself but for others as well.I am currently a student at Pasadena City College in California taking up electrical engineering.   My interest in this field comes from my exposure during my childhood in Shanghai, China, which is one of the largest industrialized cities in the world.As a national of China and a resident of the United States of America, I strongly feel that technology holds the key to the future of not only the people of China but the entire world as well.   The evolutions and advances in technology have indeed expanded the frontiers of man.   Every facet of man’s life has been changed by the new technological innovations that have been introduced.   Life has become so much easier yet at the same time it seems however that life has also been turned into something more complicated; presenting new challenges and providing new frontiers to conquer.It is for this reason that I plan to be able to find gainful employment in one of the industries and do more research in this field.   I am confident that my studies in college have adequatel y prepared me for further study.I am now learning differential equations, general physics and programming. I have also been particularly interested in electrical power circuits’ generation, electrical inspection and codes.   In the near future, I intend to develop skills in physical science and engineering, skills in management science and skills in problem solving in engineering field as well as solving computer related problems.As an active participant in extra-curricular activities such as soccer, badminton, I have participated in charity and community service within the community and back at home. I usually visit senior center and volunteer donations such as foodstuffs and essential items to them. Also I am the member of AGS club and Math Club. Last spring semester I got dean’s award and William Miller Scholarship (This is a scholarship from Math Division).

How do you view about the future of Korean Americans in the global Essay

How do you view about the future of Korean Americans in the global context - Essay Example Similar is the case with Korean Americans or if we use proper words â€Å"Americans of Korean Descent†. Korean Americans, despite having lived in America for decades, still maintain their characteristic identity. Koreans always value their Korean identity and origin. They are always proud to learn and speak their own language. The vast majority of Korean Americans are against the idea of inter-racial marriages. Most of the Korean Americans demonstrate a strong sense of ethnic pride, family priority and always prefer to attend a church of Korean ethnicity. The rate at which migration was taking place from Korea to America showed a dramatic decrease during the past ten years. Perhaps the reason behind such drop in immigration rates is the change that was witnessed in South Korea. The rapid economic growth of South Korea which made it the ‘Asian Tiger’ is the main reason behind this change. This phenomenon resulted in a reverse immigration pattern between the two countries. Internationally speaking, as the Korean land shows progress, it is a source of satisfaction and pride form the Korean Americans, since they maintain strong ties with their native land. A number of organizations are busy in improving the relationships between Korean Americans and Native Americans. A general trend has been an improvement seen in the English speaking abilities of the Korean Americans which has ultimately improved their life standards while improving their experience of exposure to the other nations of the world. Slowly, the level of isolation of Korean Americans is declining. From being a separate group of immigrants in a foreign land, they are being transformed into an active part of the American community. The Korean heritage which has been limited to the Koreans themselves is now being shared with Native Americans. A number of Korean festivals are held in American land where Korean people celebrate and

Marketing Communication Essay Example | Topics and Well Written Essays - 2500 words - 2

Marketing Communication - Essay Example esses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association, n.d.). Proper communication is very important for the success of any marketing strategy. Again proper strategy has to be adopted to communicate all those necessary information regarding the product, price, promotion and place. So it is clear that marketing and communication both are interconnected and success of one is dependent on the other. Marketing communication mix is comprised of different marketing communication elements like advertising, public relation, sales promotion, direct marketing etc. These are needed to be followed to achieve various marketing objectives. In 2012 summer Olympic Games will take place in London from 27 July to 12 August. Then there will be 2012 Paralympic games which would start from 29 August to 9 September. This is the third time that London would be hosting the Olympic Games. 2012 Olympic Games would be taking place in some of the new venues along with historic and existing facilities (London Olympics 2012, n.d.). London Organising Committee would be in charge of running the games. The logo of London Olympic has created lot of controversy in the recent past. Communication would be one of the most important factors for the success of such a mega event. Since it is a sports mega event quite obviously young generation of the world would be the major target of the communication strategies. But it has been found quite difficult to communicate anything to today’s youth. In this essay two major issues regarding this mega event are discussed. One is challenges that are likely to face by the organising committee while communicating to today’s youth and another one appropriate strategies and promotional tools for the communication of this event. Youth represents the main section of world population in the world today. They are the future of this globe. It is