Executive Summary :: essays research papers

The executive summary is arguably the most important section of the business plan. It must be concise, specific, and well-written. It summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers for market size, trends, company goals, spending, return on investment, capital expenditures, and funding required. For new businesses or businesses seeking funding, credibility and excitement are key elements of the executive summary. Venture capitalists receive hundreds of plans each month, and just a few are actually being read from cover to cover. A quick 20-second scan of the executive summary is the basis for screening which plans to read and which companies to interview for investment. When the plan is the vehicle used to attract financing or investment, the executive summary should make it clear to the reader who is a potential source of funds why this is a sound investment. Business Background The business background section of your business plan generally consists of two to four sections that present information that is specific to your business. You may have gathered substantial information about competitors and the industry in general in the course of considering your business plans. This is not the place for that information. Instead, concentrate solely on those characteristics of your business that are specific to your particular business. The business background generally includes the following: a document describing the business entity and its general operation a document describing the product or service that your business will provide a document describing your facilities, if appropriate a document describing the people in your organization, if appropriate The Business Entity The business entity portion of the plan provides information that is specific to your business. This document sets forth the current status of operations, the management structure and organization, and the identification of key personnel. If the plan is being created for an existing business, historical information is also included. The business background provides the reader with information regarding: the type of business (e.g., wholesale, retail, manufacturing, service, etc.) type of legal entity (e.g., corporation, partnership, sole proprietorship, etc.) when the business was established where it is located the type of facilities, if any (e.g., retail establishment, manufacturing plant, etc.), although you may need to devote a separate

Essay Plan

The purpose of this assessment is to provide developmental feedback to help you to improve your performance on the final module examination which carries 100% of module marks. Each of the essay questions below will appear as a ‘seen' question on the forthcoming examination paper: engagement in this formative assessment task is therefore essential in your preparations for this. It is imperative that you complete this task to the best of your ability to optimism your level of performance on the doodle overall.Failure to engage with this task is likely to adversely affect your performance on the module. The task You are required to produce an essay plan of 500 words (excluding words In reference list). This should Include the following: 1. An Introduction of 200-250 words written In full with appropriate citations. 2. An outline of the main body which Includes a list of key Ideas/arguments, presented In a logical order Including Indication of key authors. Links to the question sho uld be highlighted to demonstrate relevance of Included material. 3.Outline of conclusion which summaries key points and links back to the question set. 4. Reference list In full which follows Harvard Referencing. You should select ONE of the following questions: A. Perspectives, Perceptions and Selections Outline the social exchange perspective on selection. In what ways does this develop our understanding of the selection process? B. Managing Performance Why Is performance management necessary In organizations? Critically assess the difficulties that arise In Its Implementation. BY MEETS You are required to produce an essay plan of 500 words (excluding words in reference list).This should include the following: 1. An introduction of 200-250 words written in full with appropriate citations. 2. An outline of the main body which includes a list of key ideas/arguments, presented in a logical order including indication of key authors. Links to the question should be highlighted to demo nstrate relevance of included material. 3. Outline of conclusion which summaries key points and links back to the question set. 4. Reference list in Why is performance management necessary in organizations? Critically assess the difficulties that arise in its implementation.

Assess the financial performance of William Hill over the last 4 years and discuss how management accounting can assist a service providing business like William Hill Free Essay Example, 3000 words

From an attractive 18.65% net profit margin in 2006, it came down to 16.86% in 2007, then a huge jump to 24.28% in 2008, and finally flopping down to poor 8.14% in 2009. May be recession has forced the gamblers to slow down because of decreasing liquidity. But that does not appear to be the real reason as the turnover of William Hills in 2009 was  £997.9 as compared to  £963.7 millions in 2008. However B. Solomon(March 4th, 2010)iv has even observed that â€Å"William Hills derives from three-quarters of its turnover from its retail arm and despite its revenue dropping 4% throughout 2009, the company’s recently remodeled joint venture online business with Playtech saw a 63% increase in revenue to  £203.5 million† Accordingly recession cannot be blamed for low net profitability in 2009, and probably it is the low margins on line gambling ( a comparative new venture) that is causing the real impact in lowering net margins. Return on total assets (ROA) is another pro fitability ratio that is used to discuss the profitability performance of William Hills. In fact â€Å"the return on total assets (ROA), often called return on investments measures the overall effectiveness of management in using its assets to generate returns. †(William L. Megginson, page 48)v From 2006 to 2008 ROA has shown a reasonable encouraging trend. We will write a custom essay sample on Assess the financial performance of William Hill over the last 4 years and discuss how management accounting can assist a service providing business like William Hill or any topic specifically for you Only $17.96 $11.86/pageorder now It has increased from 9.77% in 2006 to 12.75% in 2008. The management has shown effective management of using assets even though in 2007 the ROA dipped a little bit as compared to 2006. But 2009 appears to be an exceptional year. Even though investments in total assets have increased marginally from  £1835.9m in 2008 to  £1850.4m in 2009, the ROA has gone down from 12.75% to a mere 4.39% in 2009. The assessment of profitability shows similar scenario when Return on Equity (ROE) is used to assess the profitability. ROE â€Å"is widely reported and many money managers rely on it as a key gauge of a company’s profitability. †(Harry Domash, page 189)vi ROE was reasonably static after falling from 87.56% in 2006 to 67.52% in 2007, as it was 65.44% in 2008. However, 2009 showed a big fall and the ROE came down to just 10.74%. The reasons for such fall appear to be both mismanagement of resources as well the general economic recession fac ed by the world at large. Investment ratios are also good indicators of financial performance of an entity. Earning per share is considered both a profitability ratio as well as investment ratio. EPS is â€Å"simply the earnings of the company divided by the number of shares of stock outstanding.

The Feminist Movement By Marjane Satrapi - 2711 Words

Since ancient times, women have not been considered equals to men in society. The farther back in time, the more suppressed women are depicted. The 1900’s, conversely, has sparked a worldwide effort by women to fight for more freedoms equality, known as the feminist movement. The feminist movement follows the feminist theory, which provides an outline of the inequalities and oppressions women face. Women’s roles in the workplace, home and in society have vastly changed since this feminist push. It is the result of grassroots movements and individual efforts that has allowed women to gain more power and parity. In Persepolis, by Marjane Satrapi, the young Iranian protagonist, Marjane, attempts to free herself from religious and social inequalities through the use of direct and indirect forms of protest and self-realization. Marjane is a prime example of how Iranian women, at that time, attempted to promote their cause through demonstrations and acts of civil disobedienc e. Known as one of the major sociological theories, the feminist theory attempts to analyze the status of both men and women in contemporary society. Its main purpose is to use the knowledge gained to better help the lives of women everywhere. The feminist theory is mainly concerned with offering a voice to women and highlighting how women have made positive contributions to society. Four main problems outline the theory: gender differences, gender inequality, gender oppression, and structural oppression.Show MoreRelatedThe Complete Persepolis By Marjane Satrapi1017 Words   |  5 PagesThis pepper identifies and analyses some of the highlights found in the culture narrative of a visual comic memoir titled â€Å"The Complete Persepolis† by Marjane Satrapi, and a culture storyline, â€Å"Code White† by Debra Anderson. Starting with â€Å"The Complete Persepolis† the book is about Satrapi’s experience as she transitions from a young woman into adulthood in Ra sht, Iran and Vienna, Australia during and after the Islamic and culture revolution between the periods of 1979-1995. The first publishedRead MoreFeminist Criticism Of Persepolis1205 Words   |  5 Pages Feminist Criticism in Persepolis Throughout Marjane Satrapi’s Persepolis, she attempted to clarify the impulsive, stereotypical misinterpretations the western world placed on the Iranian comportment and political tendency of the people (www.bartleby.com ). She was infuriated by the generalizations and passionate about explicating the adequate condition (NY Film Festival Press Conference). By creating a book that illustrates her childlike perspective of the repressist world around her, SatrapiRead MoreFeminism: The Advocacy of Women ´s Right Essay example1300 Words   |  6 Pages Feminism is both a human rights movement and an ideal that has been gaining steady momentum for centuries, and a major theme throughout Marjane Satrapi’s Persepolis, in which her coming-of-age occurs during one of the most oppressive historical moments in modern history for women: the Iranian Revolution. The protagonist, Marjane, experiences this oppression first-hand, through forced religion and heavy restrictions on things as simple as clothing choice. Marjane, as a self-proclaimed defender ofRead More The Fight for Equal Education: The Book Persepolis by Marjane Satrapi1456 Words   |  6 Pagesused to carry out the purpose of men. One way in which men have taken the power away from women is by taking away their education, and in turn their ability to develop independently and to be. functional parts of society. In her book Persepolis, Marjane Satrapi described the struggle of growing up as a young girl in Iran, as well as the support given to her by her parents. They encouraged her to pursue education so that she was able to develop her own ideas. Similarly, Margaret Fuller’s father stressedRead MoreAnalysis Of Marjane Satrapi s Persepolis Essay1519 Words   |  7 PagesIn her autobiographical comic Persepolis, Marjane Satrapi, within the first five pages of the book, tells the reader that she was born with religion. She immediately explains (in regards to the Islamic practice of veiling) that â€Å"I really didn’t know what to think about the veil. Deep down I was very religious but as a family we were very modern and avant-garde† (Persepolis, 2003, pg. 6). For western feminists, this ambivalence towards the veil has been a common topic of discourse. In secularizedRead MorePersepolis: A Feminist Perspective Essay867 Words   |  4 PagesMarjane Satrapi says in multiple interviews that she does not subscribe to feminism; instead, she describes herself as a humanist. However, her graphic novel memoir, Persepolis, has several themes at its core that convey feminist ideals. Throughout the novel, Marjane constantly expresses frustration with Iran’s strict regulations on women. She also grows up with strong female relationships in her family; these women help shape Marjane into the woman she is today, a woman who won’t stand for inequalityRead MoreThe Complete Persepolis By Marjane Satrapi And I Am Nujood1495 Words   |  6 Pagespat riotism that the country gives. Having these ideals one can see that some Americans are even question their own culture, and are constantly changing it due to the surge of countercultures and trend setters. From the texts The Complete Persepolis by Marjane Satrapi and I Am Nujood by Nujood Ali one can observe how western culture has affected people who are not raised within Iranian and Yemini cultures, and it grants a glimpse into other cultures and their beliefs. Despite the culture shock in both texts

Sports Three New Appointments - 1287 Words

Playtech Sports makes three new senior appointments In the realm of gambling there are few bigger names than Playtech, as they are nothing short of any industry giant. How the brand has managed to stay on top of its game is through the fact that it understands the importance of making smart management appointments. Injecting fresh blood into the leadership of Playtech, three new appointments have been made on the sports betting side of the business. In a move to reinforce the sports betting senior management team, Richard Andrew, Danny Angus, and Eoin Redmond have now all joined the company. In an official statement, Playtech confirmed that Richard Andrew has been appointed Playtech Sports Chief Operating Officer (COO), arriving from The Hong Kong Jockey Club. As a result of Ian Chuter’s departure for Ladbrokes-Coral, Peter Greberg has been promoted to the position of Technical Director and Malmo Division Leader. Finally, Eion Redmond is joining as Playtech Sportsbook Product Director, following his departure from sports betting powerhouse Betfair. Appointments of this level tend to be somewhat of a rarity, so for Playtech to make three is quick succession really does represent quite the event. Speaking about the three appointments and what it will mean for the future of Playtech Sports Mor Weizer (Playtech CEO) said, â€Å"The three appointments we have made align with our strategic vision for Playtech Sports and our Playtech ONE technology of creating a simple and intuitiveShow MoreRelatedOrthopedic And Spine Institute ( Osi )1466 Words   |  6 PagesOrthopedic Spine Institute (OSI) would like to provide residents with a new and convenient option for receiving urgent orthopedic care services. Staffed by a board certified physician and a fellowship trained physician assistant (PA) as well as technicians to handle imaging, casts, and splints. The average wait for a sports medicine orthopedic surgeon is three to four weeks. When possible the patients will be placed on the schedule of an orthopedic surgeon that is available the day of theirRead MoreThe Sports Of A Sports Physician1218 Words   |  5 PagesPHD (Doctors of Philosophy) in sports medicine you could only i magine how much time that took out of my busy schedule, I’m saying that because anything is possible with time and commit. I am now a Sports Physician. A Sports Physician is much like your average doctor where you go to get a yearly checkup except I only specialize on athletes and or sports related injuries. I am the doctor you would come to see if you were interested in getting a sports physical for a sport such as Soccer, Basketball,Read MoreThe Career Development Of Byu1599 Words   |  7 Pagesout three potential jobs, with their own specific details, the interview I did with a previous graduate of the program who worked with venue planning, why I believe a career in recreation management is valuable, and finally a five-year plan of where I want to be after this program. Career Exploration BYU has a wealth of information available to us to research jobs within the recreation management field. I picked three off of their website that seemed interesting to me, event planning, sports managementRead MoreMy Course Load On A Pre Med Track1428 Words   |  6 PagesChristian Scriptures class, and a new student experience class required by every Freshman or transfer student attending Baylor. Along with those, I am in General Biology I, General Chemistry I, General Biology Lab I, General Chemistry Lab I, Calculus, and General English Composition. Although it is a vigorous course, a strong suit of mine is time management which is extremely helpful. 2. I am fascinated by the science field. It is constantly changing through new discoveries. I find it very interestingRead MoreNorman Stryker Performance Solutions1151 Words   |  5 PagesStryker Performance Solutions. Recently, we released our new Practice Excellence Program. Our new program is a service that helps physicians nationwide specializing in orthopaedics drive profitability, efficiency and quality outcomes. The program starts with a comprehensive financial and operational analysis and report of the health of the physician practice to determine areas for improvement, then develops a specialized plan inclusive of three separate value tracks that are prioritized and scalableRead MoreMy Child s First Orthodontic Office Offers Full Preventive Orthodontic Treatment For Children1620 Words   |  7 Pagesissues to determine what treatment, if any, is needed, and help to prevent larger orthodontic problems. Below you will learn more about your child’s first orthodontic a ppointment, common issues among children, and how we can help. Feel free to contact our office with any concerns you may have. Your Child’s First Orthodontic Appointment Dr. Eckelson knows how important early orthodontic care may be for your child’s facial and dental development. The American Association of Orthodontists recommends thatRead MoreA Dear Friend Of Mine Has Faced One Of The Hardest Struggles1221 Words   |  5 Pagesdo not have to miss important life events such as: funerals, orthodontist appointments, and doctor appointments. Although Held harmless has been a good addition to the school, it has negatively affected some of the students trying to follow it. Held harmless has increased the attendance of the school, but students are negatively affected by the dedication it takes to withhold their Held harmless. Someone affected by this new policy is California High School senior Cameron Meyer. Cameron says, â€Å"HeldRead MoreMarketing and Full-service Pet Salon1412 Words   |  6 Pagesmake certain that customers get what they want 6)Three basic forms that a product can take are -services, ideas, and goods 7)SunnyD is aimed at mothers with children under age 12. The mothers represent SunnyD’s -target market 8)Which of the following best describes the acceptance of the marketing concept by American organizations? -The marketing concept has yet to be fully accepted by all organizations 9)Greensprings Cemtery in upstate New York, Offers a full service funeral and burial thatRead MoreEssay on Demand Elasticity of Luxury Automobiles1435 Words   |  6 PagesDemand Elasticity of Luxury Automobiles In the luxury automobile market, there are many vehicles that boast high quality workmanship, luxurious appointments and powerful drivetrains. For this research paper, the midsize luxury sedan segment was chosen because most of the vehicles from the brands in this segment have similar features, power, and most importantly, price tags. The flagship models of the brands were not chosen since the features and amenities are very different from car to car to suchRead MoreGender Equality And The Empowerment Of Women Essay1212 Words   |  5 PagesWomen’s participation in sports has a long history. It is a history marked by division and discrimination but also filled with major accomplishments by female athletes and important advances for gender equality and the empowerment of women and girls. It is important to know how women impacted sports and opened doors for new possibilities. The principal objective of Title IX is to stop the use of federal money to support sex discrimination in education programs and to provide individual citizens helpful

The Controversy of Cloning free essay sample

A look at cloning from a moral and ethical perspective. This paper discusses the new emerging technology of cloning. The author looks at the scientific advantages and moral implications of this new phenomenon. Only four years after scientists cloned a sheep in Scotland, the ability to clone human beings is about to make the transition from science fiction to science fact. In recent news, announcements have been made regarding both the advancement of technology to clone and the interests expressed by some to utilize this technology. One such case is of an American couple who lost their 10-month old child to complications during a minor operation. Instead of having another child, they wanted this child. The couple felt that their little sons genotype deserved another chance (Talbot 40). We will write a custom essay sample on The Controversy of Cloning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The couple, well financed with money from a malpractice settlement, enlisted a science-loving religious sect called the Raelians to take frozen cells from their deceased child and make every attempt to clone him (Talbot 40). The issue of cloning humans is possibly the greatest controversy ever, as it will have the farthest-reaching effects on the world well into the future and there is a clear divide in society when the issue of cloning arises. Many support its use, while others cringe at the thought. Cloning technology is a fascinating prospect with firm roots in medical science and a strong footing in controversy as well, and responsible use will further advance higher knowledge and health.

A study of how beer advertisements refer to or signify something other than the actual physical liquid Essay Example

A study of how beer advertisements refer to or signify something other than the actual physical liquid Essay Advertisements are a true reflection of the society we live in. A methodical study of advertisements can lead to an understanding of attitudes, beliefs and priorities of the citizens. This essay will confine itself to a few salient beer commercials that were run in the television screens of American homes over the course of last few years. Commercial 1: http://www.youtube.com/watch?v=bRcZSViUr4Afeature=related Firstly, let us consider the Budweiser beer advertisement released on October 2002. As Johnny Cash’s â€Å"Ring of Fire† plays in the background, a man is shown to go picnic. Instead of a female partner, he romances with his basket of iced beer, applying it sun-cream, throwing Frisbee at it and taking it on a boat ride. The ad finally ends by posing the question â€Å"What’s your relationship with your beer?†, implicitly suggesting that it can be the same as one with your partner – a loving, caring and romantic relationship. There are several cultural cues available to the viewer. The most striking allusion is to â€Å"commodity fetishism† as evident in the interchange of romantic love with the commercial enterprise of beer consumption. The ad elevates the habit of consuming beer to the mystique, irrational and more meaningful relationship between a couple in love. The ad also indicates strong association between country music, rural America and beer consumption. The other cultural signifiers in the commercial are the favored American tradition of going picnic with family, enjoying the natural beauty offered by the lake and the park, etc. We will write a custom essay sample on A study of how beer advertisements refer to or signify something other than the actual physical liquid specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A study of how beer advertisements refer to or signify something other than the actual physical liquid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A study of how beer advertisements refer to or signify something other than the actual physical liquid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Commercial 2: http://www.youtube.com/watch?v=YUjGayIkI6gfeature=related In another commercial for Bud Light, named The Elevator, a team of security guards think of a novel way to date a girl. A guard alights into the lift along with a pretty girl, with a basket of iced beer in his hand. His buddies in the control room deliberately halt the lift midway, giving an opportunity for their mate to socialize with the girl; the task is made simpler by beer. It is of cultural interest to not that the guy is black and the girl is white, indicating the changing racial relations in America. The other cultural reality portrayed by the commercial is that of â€Å"dating†, which is identified with the initial stages of a long term relationship. Commercial 3: http://www.youtube.com/watch?v=QJAyPuw9Rbofeature=related In another popular beer commercial that integrates the concept of â€Å"commodity fetishism†, the jealous ex-girlfriend performs black magic on a miniature figure (which represents her ex-boyfriend), who is incidentally attracted to another girl in a Bar. The voodoo-like acts she performs on the miniature figure is translated onto the real person. For example, when she burns the figure her ex-boyfriend sweats of heat. To cool down, he consumes a bottle of beer, which not only makes his sweat disappear, but also takes him to the toilet. When he relieves himself there, the miniature doll darts liquid onto the lighter held by the ex-girlfriend, thereby putting it off. From popular culture point of view, this ad is again targeted at male audiences, suggesting to them that a beer can get rid of girl trouble, which betrays a sexist attitude among American men. All the three ads discussed were essentially targeted at men, suggesting to them that a beer can either get them a girl, get rid of their girl-trouble or play a substitute role of a girl; all of which are demeaning to women. In all the three ads, women are objectified and treated as sex-objects, representing the narrow-minded attitude toward women exhibited by most American men. Surely, feminists will find these advertisements very offensive and feel that the status of women in America has not improved a lot, even after the civil rights movement of the 1960s. References: Commercial 1: http://www.youtube.com/watch?v=bRcZSViUr4Afeature=related Commercial 2: http://www.youtube.com/watch?v=YUjGayIkI6gfeature=related Commercial 3: http://www.youtube.com/watch?v=QJAyPuw9Rbofeature=related Advertisements are a true reflection of the society we live in. A methodical study of advertisements can lead to an understanding of attitudes, beliefs and priorities of the citizens. This essay will confine itself to a few salient beer commercials that were run in the television screens of American homes over the course of last few years. Commercial 1: http://www.youtube.com/watch?v=bRcZSViUr4Afeature=related Firstly, let us consider the Budweiser beer advertisement released on October 2002. As Johnny Cash’s .