Audience Analysis Essay

Communication is one of the most important skills that an individual can cause when expressing to a group of people. The listening should always be focal point of the presenter as communion is an important foundation and can often determine the success or failure of a inwardness being received. When communication is done properly it can build respect and trust between groups and foster identity the issues at hand. The presenter moldiness hand a good realizeing of the earreachs culture in order to effectively communicate with the group.In this assignment I gift been asked to present quarterly sales breeding in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers. I have been asked to answer a number of assorted questions before I present my information to the audience. The following questions pull up stakes be answered in this paper.1.What are audience characteristics you need to consider?2.What communication channels would be arrogate and why?3.What are some considerations that you must keep in mind given the regeneration of the audience?4.What would you do to ensure that your message is effective?Before you can prepare a presentation you must consider the characteristics of your audience. I know that my audience consists of managers, salespeople, and customers of this particular organization. Because I have identified my audience I now have a better understanding of the audiences knowledge of the subject.I likewise understand their interest in the subject I understand that the different groups of individuals may notwithstanding be interested in certain results of the quarterly sales information that is being presented. Managers and salespeople may have different subject knowledge than the customers. I exit needs to talking to the different needs of all parties in attendance. I will have to customize certain parts of my presentation in order to address the specific needs of each group within th e audience. I will to a fault need to understand what the audience is expecting to learn from my presentation. I should be able to meet and exceed their expectations and the audience should walk out with their questions answered and explained as well as have a better understanding of the quarterly sales information that was presented to them.Because this is an in-person meeting certain communication channels are more provide than others. Power-point presentations would be an prehend method of communication between the presenter and the audience. This is an effective method because it not only allows the presenter to hold forth the statistics but will also allow the present to show the audience the statistics in detail and all together as a group. Printed handouts or documents are another method of communication that would be considered appropriate in an in-person meeting.This method allows the audience to take part in reading the information provided and also gives them somethin g to take with them from the meeting for future reference. Because the majority of the information is being presented orally, the presenter must consider their have got body language and speech effectiveness to the audience. Body language and speech are both rattling important as the audience will be feeding off of the enthusiasm of the presenter. If the presenter gets the forethought of their audience it is important to keep it in order to effectively communicate the information.Because there is diversity in the audience certain considerations must be kept in mind when presenting quarterly sales information. from each one group will have different levels of interest in the information being presented. The customers will probably not have the same level of interest in certain aspects of the presentation as the managers and salespeople. some other consideration that the presenter must keep in mind is the information that is being communicated to the group. There is a certain am ount of statistical data that the organization might not want all the members of the audience to know about. This information might be better presented in a managers only meeting. Other considerations that a presenter may want to keep in mind given the diversity of the audience is the average age, gender, culture background, education, economic status, and group memberships of the attending audience. These considerations individually may not have a big impact on the methods of communication chosen by the presenter, but together will allow the presenter to understand the diversity of the audience to which the information is being communicated.To ensure that the presentation is a success and the information is received effectively I would make sure that I have a concrete agenda and use it. I would also make sure that I interact with the audience, for congressman when presenting the sales data I might ask the audience if anyone has any suggestions to help increase the sales in a part icular area. I would ask some open-ended questions to help encourage audience participation. I would also ask the audience to participate in constructive group discussions and would frequently revert for group consensus on particular issues and decisions. At the end of the meeting I would survey the group done E-mail, fax, letter to ensure that the information that was presented was received and understood. I would also make myself available to answer any questions that may need clarification on an individual level.ReferencesLocker, K., & Kienzer, D. (2008). Business and Administrative Communication (8th edition). McGraw-Hill, 2008 New York, NY. Retrieved from the University of phoenix web-site.Payne, B. (2008). Effective group Communication. Retrieved on April 24, 2009 from the valet de chambre wide web at http//www.dpi.vic.gov.au/DPI/nreninf.nsf/childdocs/-C835B1CE4BC7F1D04A2568B30004FC37-4FEBC5DEBF535AC1CA256BC8000410EB-5D3323C8EDE7C7EB4A256DEA00294D0A-B59DCFB30DB614C3CA256BC F000AD4E0?openPearson, Allyn & Bacon (1995-2009). Demographic Characteristics of Your Audience. Retrieved on April 24, 2009 from the world wide web at http//wps.ablongman.com/ab_public_speaking_2/24/6223/1593259.cw/index.html . Copyright 1995 2009, Pearson Education, Inc., publishing as Pearson Allyn & Bacon.McGee, J. Important Characteristics of your Audience. Writing and calculating Print Materials for Beneficiaries A Guide for State Medicaid Agencies. Health Care Financing Administration, Baltimore, MD. HCFA Publication Number 10145. October 1999, rascal 66, and the Plain English Network Web site at http//www.plainlanguage.gov. Retrieved from the world wide web on April 26, 2009 at http//www.talkingquality.gov/docs/section3/popups/characteristics_pop.htm